Keith McCarty
CEO and Founder

Keith McCarty is the CEO and founder of WAYV. His leadership defines the overall vision and direction of the company and he touches all aspects of strategy, operations, marketing, product development, investor relations and company culture.

Prior to WAYV, McCarty was a founding team member at the social enterprise platform Yammer, where he grew sales and marketing from one person to over 350 employees globally and contributed to the white-hot investor interest in workplace productivity software. In 2012, Microsoft acquired Yammer for $1.2 billion, and Keith followed. At the same time, he began to study other high-growth sectors where technology was underutilized but could make a real difference. Enter his interest in creating logistics for the emerging $3.1B California cannabis industry.

In 2013, Keith founded a technology that allowed consumers to safely order home delivery of cannabis (Eaze). He lead the company to become one of the top funded cannabis companies in the U.S. market having with $51.5M in funding to-date. By 2016 he was named a “40 Under 40” by the San Francisco Business Times and that same year he received the Marijuana Industry Entrepreneur of the Year Award from the leading industry group, MJiC.

As California legalized adult use, Keith turned his attention to challenges upstream in the cannabis supply chain. In early 2017, Keith began developing a technical solution for the complex logistics required to get product to market. WAYV is the answer – a B2B platform that helps businesses move product quickly, safely, tracked in real-time, from producers to market, within a day. This next generation software streamlines retailers’ access to cannabis supply while resolving many of the pain points faced by businesses in the emerging market. To date, WAYV does business with approximately 80% of all licensed cannabis retailers in California, hosts over 50 brands, and over 400 SKUs on the marketplace.

McCarty is a proven expert in the on-demand economy, entrepreneurship, software applications and business automation. He has successfully navigated complex, highly regulated spaces, balancing growth with compliance while deploying game-changing technology.

McCarty has a Bachelor of Science in Business Administration with a concentration in finance and marketing from Chapman University, The George L. Argyros School of Business and Economics in Orange, California where he grew up. He currently lives in Los Angeles.